Hypothetical brief
A facilities-services group runs on a CRM, an HR tool, a job spreadsheet and a lot of phone calls. It wants one system each role can trust.
Design direction
Calm density. A deep forest shell with paper-white work surfaces; a serif only for record names, so people and places feel human among the data. Navigation is shaped by role, not by department.
Aa
- Category
- Business systems
- Scope
- CRM, people, jobs, role-aware dashboard
- Data
- Illustrative — fictional records
- Status
- Concept — not a client project
Interface 01 — The platform
Switch role. Watch the software reshape itself.
Responsive — Field technician
The same record, reduced to the next thing to do.
A technician doesn’t need the CRM. They need the site, the access notes and a checklist that completes the job when it’s done. Tick through it.
Role-aware navigationEach role sees its own home, its own queue and nothing it can’t act on.
Records that connectClients, sites, people and jobs share one model, so a job always knows its client and crew.
Density with calmTight tables and generous type hierarchy — useful at a glance, readable all day.
IntegrationIn production: payroll export, accounting sync, calendar and single sign-on.